Transforming Caliber Electric’s Digital Presence
Chris and Kandice, the owners of Caliber Electric, were facing significant challenges in their digital marketing efforts. As electricians in Sarasota, they needed a strong online presence to attract more customers and grow their business. Unfortunately, their existing website and digital marketing strategies were not delivering the results they expected. That’s where Rohde Marketing came in to help. Electricians in Sarasota
The Initial Challenges
Caliber Electric provides a wide range of electrical services for both residential and commercial clients. Despite their expertise, they were struggling with several issues:
- Poor Website Performance: Their old website wasn’t converting leads effectively.
- Ineffective Google Ads: Their ads weren’t appearing in top positions, resulting in fewer clicks and conversions.
- Lack of Google Verification: This prevented them from appearing in Local Service Ads, limiting their organic lead generation.
- Expensive and Inefficient Marketing: They were spending too much on services like Angie’s List without seeing a significant return on investment.
Chris and Kandice knew they needed a change, and that’s when they partnered with Rohde Marketing.
The Solution: A Complete Digital Overhaul
Rohde Marketing took a comprehensive approach to revamp Caliber Electric’s digital presence:
Website Redesign for Better Conversions
We started by building a modern, user-friendly website that highlighted Caliber Electric’s services and emphasized their status as a family-owned business. The new design was optimized to convert leads as soon as visitors landed on the site.
Optimized Google Ads and Custom Conversions
Next, we restructured their Google Ads campaigns. We set up Google Custom Conversions and optimized their ads to ensure they appeared in the top positions. Within 30 days, Caliber Electric’s ads were consistently ranking #1 and #2, outperforming even larger competitors like Mister Sparky.
Enhanced Organic Search Presence
We also focused on improving their organic search ranking. In just 30 days, Caliber Electric started appearing in the #2 spot on Google search results for “electricians near me.” This increased visibility led to a significant boost in organic traffic.
Social Media Advertising
To further drive traffic, we launched targeted Facebook and Instagram ad campaigns. These ads were designed to reach potential customers in the Sarasota, Port Charlotte, and North Port areas. The campaigns were highly effective, generating over 230 new users on their website.
The Results: A 10% Increase in Leads and Revenue
The results of our efforts were nothing short of impressive:
- 230 New Website Users: Tracked through Google Analytics 4 and custom conversions.
- Top Search Rankings: Achieving #2 organic search position within 30 days.
- Increased Leads and Revenue: A 10% increase in the first 30 days.
- Strong Business Relationships: Our successful partnership led to referrals and new opportunities with larger commercial companies.
Building a Lasting Partnership
Our relationship with Chris and Kandice has grown beyond digital marketing. We now provide ongoing sales training and business development support. Their satisfaction with our services has led them to refer us to other companies, helping us expand our client base and create new partnerships.
Conclusion
Caliber Electric’s success story is a testament to the power of a well-executed digital marketing strategy. At Rohde Marketing, we specialize in helping businesses like Caliber Electric thrive in competitive markets. If you’re an electrician in Sarasota looking to boost your leads and revenue, we’re here to help.