When Beata, the owner of the European Academy of Early Education (EAEE), contacted Rohde Marketing, her school faced a major challenge: limited digital presence. Their website was underperforming, and they didn’t have a Google Business page to increase visibility. Their growth was largely based on word of mouth, but Beata was ready to drive more families and children to enroll in the academy’s outstanding early education programs in Sarasota and Venice.
At Rohde Marketing, we’re passionate about helping businesses break through digital barriers. Here’s how we worked with Beata to achieve her goals.
Understanding the Challenges
Beata wanted to raise the profile of EAEE and attract more families in the local area. Although the school had an exceptional curriculum and a strong reputation, its online visibility was limited. The website was outdated, and the lack of a Google Business profile was hindering potential client discovery.
Strategic Marketing Plan: The Solution
We began with a discovery process to understand the academy’s vision. Through this 2-5 hour session, we gained insights into their goals and challenges. From there, we developed a strategic marketing plan to help EAEE increase visibility and enroll more children.
Website Optimization and Google Business Setup
We identified that EAEE’s website wasn’t optimized for user experience. By redesigning the site and improving navigation, we made it easier for potential clients to find the information they needed. Additionally, we set up and optimized their Google Business page, ensuring EAEE appeared in local searches and gained more exposure in Sarasota and Venice.
Targeted Digital Ads: Facebook, Instagram, and Google
To boost traffic, we ran Facebook, Instagram, and Google PPC ads targeting families in Sarasota and Venice. We focused on geo-targeting around affluent neighborhoods and high-traffic areas near schools. This ensured we reached families looking for quality early education.
Social Media Management and Brand Awareness
We also took charge of EAEE’s social media accounts, including Facebook, Instagram, and Twitter. Our team created engaging content, leveraging real images of the school’s events like the Christmas holiday party and visits from local organizations, such as the fire station. By creating personalized and relatable posts, we significantly increased engagement and brand awareness.
Results: Boosted Enrollment and Revenue
The results spoke for themselves. With the improved website and targeted ads, EAEE saw a 78% increase in reach and impressions. More families became aware of the academy’s offerings, leading to a 13% increase in enrollmentand higher revenue. Beata was thrilled with the results and continued to invest more in marketing efforts.
Strengthening Local Connections
In addition to digital marketing, we leveraged our connections in the Lakewood Ranch Business Alliance and the Sarasota-Manatee Chamber. These networks helped Beata build relationships with influential individuals in the community, strengthening the academy’s local presence.
Rohde Marketing: Helping Local Businesses Thrive
At Rohde Marketing (https://rohdemarketing.com), we specialize in helping businesses in Sarasota, Venice, and beyond thrive in the digital space. From website optimization and social media management to PPC advertising, we offer tailored solutions designed to drive measurable results. If you’re looking to increase your online presence and grow your business, we’re here to help.
Conclusion
The collaboration with European Academy of Early Education demonstrates the power of a well-executed digital marketing strategy. Through website optimization, targeted ads, and social media management, we were able to significantly increase visibility and drive enrollment. At Rohde Marketing, we’re dedicated to helping local businesses succeed. If you’re ready to see results, contact us today to learn more about how we can help your business grow.
For more information about how Rohde Marketing can help your business grow, visit Rohde Marketing.
Learn more about innovative educational approaches at the European Academy of Early Education.