When it comes to digital marketing for Sarasota real estate, businesses need a strategy that combines local expertise with modern tools. This was exactly what American Property Group (APG) sought when they partnered with Rohde Marketing. Barry Seidel and his son Brian wanted to expand their commercial real estate listings while increasing sales for existing properties in Sarasota, Bradenton, North Port, and nearby areas. Together, we developed a dynamic strategy that delivered exceptional results for their business.
About American Property Group
For over 36 years, American Property Group has been a trusted name in Sarasota commercial real estate. Known for their “family-like service,” APG specializes in helping clients buy, sell, and lease properties, from commercial real estateto single-family real estate. Despite their established presence, Barry and Brian recognized a growing challenge—limited digital visibility was holding them back in a competitive market.
APG’s reliance on traditional marketing like TV, radio, and print was no longer enough to attract the attention of today’s tech-savvy buyers and sellers. To meet their goals, they needed a robust digital marketing strategy designed to increase leads and boost sales.
The Challenge: Limited Digital Footprint
While APG had a strong reputation, they were missing out on opportunities due to their lack of digital presence. They had no active social media accounts and weren’t leveraging platforms like Facebook or Google Ads. Their listings needed more exposure to target potential clients actively searching for real estate services in Sarasota and the surrounding areas.
Barry and Brian came to Rohde Marketing with a clear goal: grow their business by driving more leads and converting those leads into sales.
Our Solution: A Comprehensive Digital Marketing Strategy
At Rohde Marketing, we specialize in helping Sarasota local businesses thrive with tailored digital marketing solutions. For APG, we executed a multi-pronged approach:
1. Enhanced Website Usability
We optimized APG’s website to improve navigation, ensuring clients could quickly browse commercial real estate listings and contact their team.
2. Social Media Creation and Management
We launched Facebook, Instagram, and Twitter profiles for APG. Our team managed these accounts, posting engaging content and driving traffic to their website.
3. Targeted Digital Advertising
We ran geotargeted campaigns that focused on:
- Facebook Ads: Reaching users in Sarasota, Bradenton, North Port, and other high-traffic areas.
- Google PPC Ads: Targeting keywords like “commercial real estate Sarasota” and “Sarasota real estate services” to capture search intent.
4. Data-Driven Content Creation
Using APG’s existing visuals, we crafted compelling ad copy and posts that resonated with their audience. These efforts increased impressions and reach by 18%, generating more leads.
The Results: Growth Across the Board
Our collaboration with American Property Group resulted in impressive outcomes:
- 23% Revenue Increase: Improved digital visibility directly translated into higher property sales.
- 18% Boost in Brand Awareness: Social media activity and ads elevated APG’s presence in the local real estate market.
- Stronger Community Engagement: With active social media accounts, APG built connections with Sarasota local businesses and clients.
Barry and Brian were thrilled with the results. Their trust in Rohde Marketing grew, leading to continued investments in digital marketing strategies.
Why Rohde Marketing is Sarasota’s Digital Marketing Leader
At Rohde Marketing, we’re proud to support Sarasota local businesses with expert digital marketing strategies that deliver measurable results. From real estate marketing to boosting small business visibility, we’re your go-to partner for success. Digital marketing for Sarasota real estate
Ready to transform your business? Contact Rohde Marketing today.
