In today’s competitive market, especially during hurricane season, Sarasota public adjusters must leverage effective digital marketing strategies to stand out. Storm One Claims, a leading public adjuster in Florida, faced the challenge of limited online visibility and an over-reliance on word-of-mouth referrals. They needed a more robust strategy to drive consistent leads, both during hurricane season and in slower periods. That’s when Rohde Marketing stepped in to help them navigate this challenge and grow their business.
Storm One Claims: Helping Policyholders Navigate Insurance Claims
Storm One Claims, led by Jim, is dedicated to providing expert public adjusting services across Florida. They offer representation to policyholders dealing with insurance claims, especially after disasters like hurricanes. Their team works closely with clients to ensure that claims are filed correctly, maximizing the payout to policyholders. With the insurance claims process being complex, many clients turn to Sarasota public adjusters like Storm One Claims for help navigating this critical and often overwhelming process.
The company’s core services involve:
- Assisting in completing insurance forms and documentation
- Negotiating with insurance companies for the best settlement
- Ensuring adjuster inspections are thorough and accurate
However, despite the importance of their services, Storm One Claims struggled with limited digital presence, making it difficult to generate consistent leads.
The Challenge: Limited Online Presence in a Competitive Market
During hurricane season, the public adjuster industry becomes highly competitive, with numerous businesses vying for the same leads. However, Sarasota public adjusters like Storm One Claims found it challenging to capture the attention of potential clients in a crowded digital space. They were relying heavily on referrals and word-of-mouth, with little online marketing presence. To succeed, they needed to enhance their visibility across various digital platforms.
Jim reached out to Rohde Marketing to create a strategic plan that would not only drive more traffic during hurricane season but also maintain a steady flow of leads during the slow season.
Rohde Marketing’s Approach: A Comprehensive Strategy for Success
At Rohde Marketing, we understand the importance of digital marketing for local businesses, particularly in the highly competitive landscape of Sarasota public adjusters. We began by conducting an in-depth discovery process with Jim and his team. This comprehensive 2-5 hour meeting allowed us to fully understand their goals, past experiences with marketing, and the specific challenges they were facing.
After thoroughly understanding Storm One Claims’ needs, we devised a tailored digital marketing strategy that leveraged both paid advertising and organic social media management to reach potential clients in key Florida markets, including Sarasota, Bradenton, North Port, and surrounding areas.
Geotargeting for Hurricane and Non-Hurricane Leads
One of the first steps in our strategy was to implement targeted advertising using Google Ads and Facebook Ads. We utilized geotargeting techniques to ensure that Storm One Claims’ ads reached potential clients in areas impacted by hurricanes, as well as those in regions with a constant demand for public adjuster services. This approach allowed us to create specific campaigns that maximized visibility in high-demand areas.
Social Media Management and Brand Awareness
In addition to running ads, we took over and managed all of Storm One Claims’ social media accounts. We created and optimized profiles on Facebook, Instagram, and Twitter, which allowed us to increase brand awareness and engage directly with the local community. We also used the imagery they had already captured to further boost the effectiveness of our campaigns.
Results: Impressive ROI and Lead Generation
The results of our efforts were nothing short of remarkable. Within just 8 days of launching our Google Ads campaign, Storm One Claims saw a massive increase in lead generation. Here are some of the key outcomes:
- 80% of leads were generated directly from our Google Ads campaigns.
- 38 confirmed contracts were secured, generating $114,000 in income from a $5,320 ad spend.
- The client’s original goal was to secure 15-20 contracts within 30 days, but we exceeded expectations by doubling that number in just 8 days.
- We achieved a 20x return on ad spend, and potentially even higher, considering the estimated $3,000 profit per claim.
- Compared to competitors, we spent 62% less on ads while still generating outstanding results.
- Cost per click was exceptionally low, with ads averaging just $0.43 per click—about 40% cheaper than typical industry rates.
These results are a testament to the power of a targeted, data-driven digital marketing strategy. With our expertise, Storm One Claims not only reached their business goals but also learned how to maximize their marketing budget for long-term success.
Conclusion: Why Digital Marketing Matters for Sarasota Public Adjusters
By partnering with Rohde Marketing, Storm One Claims achieved significant growth in a highly competitive market. Our strategic approach to Google Ads, social media management, and geotargeting helped drive more leads, increase revenue, and deliver an impressive return on investment. If you’re a Sarasota public adjuster or operating in any other area of Florida, investing in a tailored digital marketing strategy can help you stand out and attract more clients—whether it’s hurricane season or the slower months.
To learn more about how Rohde Marketing can help your business grow, visit Rohde Marketing.
For more information on Storm One Claims and their services, check out their website Storm One Claims.
