Apex Janitorial, based in Sarasota, Florida, faced a common challenge: limited digital presence. Their website was outdated, and they weren’t fully utilizing digital marketing strategies to attract commercial cleaning services in Sarasota. As a result, they were missing out on valuable opportunities to expand. That’s where Rohde Marketing stepped in to provide a comprehensive solution.
The Challenge: Expanding Apex Janitorial’s Digital Reach
Apex Janitorial was relying heavily on word-of-mouth referrals, which, while beneficial, limited their business growth. Without a strong digital presence, they were not able to capture potential clients online. Their website didn’t show up in search results for crucial terms like “commercial cleaning in Sarasota.” John, the owner, knew they could reach more people, but they needed help to optimize their marketing efforts. Therefore, he approached us to develop a plan to drive more traffic and leads.
Rohde Marketing’s Approach: A Customized Strategy for Apex Janitorial
After a thorough discovery process, we designed a custom strategy for Apex Janitorial. Initially, we focused on updating their website to match the company’s growing reputation. Not only was the new site visually appealing, but it was also optimized for search engines. As a result, Apex Janitorial began ranking higher for important keywords, ensuring they would be seen by the right audience.
Additionally, we integrated strategic calls to action (CTAs) throughout the website. This made it easier for potential clients to reach out and inquire about cleaning services. Consequently, we saw an immediate increase in the number of leads coming through the site.
Expanding Digital Reach Through Paid Advertising
In addition to the website overhaul, we launched targeted paid advertising campaigns on Google Ads and Facebook. These campaigns were specifically designed to attract leads for commercial cleaning services in Sarasota, Port Charlotte, and surrounding areas. Using geo-targeting, we focused on businesses in need of office cleaning, facility cleaning, and other services in these locations. This targeted approach ensured that the ads reached the right audience, increasing the likelihood of conversion.
Managing Social Media Accounts to Build Brand Awareness
Simultaneously, Rohde Marketing took control of Apex Janitorial’s social media presence. We created and managed their Facebook, Instagram, and Twitter accounts, ensuring consistency in brand messaging across all platforms. By sharing high-quality images of their work, engaging with followers, and posting regularly, we successfully increased their online visibility and attracted new clients.
The Results: Significant Growth and ROI
The results were not only immediate but also impactful. Apex Janitorial now ranks in the #1 search position for both organic and paid search terms related to commercial cleaning in Sarasota. Their cleaning services, such as office cleaning and window cleaning, now appear in the top three search positions for all relevant queries in the area. As a result, their digital visibility skyrocketed.
In just one month, we generated over 45 leads for Apex Janitorial through our Google Ads campaigns. Today, the company continues to see an average of 3-4 new leads per week. With a 5-10x ROI on Google Ads, John is now confident that for every $1 spent, he receives $5 to $10 back.
Scaling for Success
Thanks to the comprehensive digital strategy, Apex Janitorial has attracted dozens of new clients. As demand increased, they hired more staff to handle the growing number of cleaning projects. Furthermore, John is eager to continue investing in digital marketing, knowing that the results speak for themselves.
Conclusion: The Power of Digital Marketing for Sarasota Local Businesses
Apex Janitorial’s success story demonstrates how a well-executed digital marketing strategy can transform a business. By partnering with Rohde Marketing, Apex Janitorial has significantly improved their online visibility, resulting in increased leads and revenue.
If you’re a Sarasota local business seeking to improve your online presence, Rohde Marketing is here to help. Our expert team specializes in crafting customized marketing strategies that deliver measurable results.
