Introduction: Driving Local Engagement for Sarasota Clay Studio
At Rohde Marketing, we are committed to helping local businesses thrive. A prime example is our collaboration with Sarasota Clay Studio, a charming business situated in a corporate park in Sarasota. Owner Carla faced the challenge of limited visibility and relied primarily on word-of-mouth referrals. Consequently, our goal was to enhance Sarasota Clay Studio’s online presence and attract more customers. This blog details how our targeted digital marketing efforts successfully increased Sarasota Clay Studio’s visibility and sales.
The Challenge: Limited Exposure for Sarasota Clay Studio
Despite offering unique clay making and sculpting classes, Sarasota Clay Studio struggled with low foot traffic. Because it was located in a corporate park, the business was not easily visible to potential customers. Therefore, Carla needed to extend her reach beyond the existing word-of-mouth referrals. As a result, attracting new customers became crucial for boosting revenue and sales.
Our Solution: A Comprehensive Digital Marketing Strategy
To address the visibility challenge, Rohde Marketing implemented a strategic digital marketing plan:
1. Professional Photography and Content Creation
Initially, we focused on capturing high-quality images of Sarasota Clay Studio’s location, staff, and clay creations. These images were essential for creating engaging content that effectively showcased the studio’s unique offerings. Consequently, we had visually compelling material for our marketing campaigns.
2. Enhanced Social Media Presence
Following this, we used the new imagery to revamp Sarasota Clay Studio’s social media presence. By posting regularly on Facebook, Instagram, and Twitter, we increased engagement and attracted more attention to the business. As a result, the studio’s online visibility improved significantly.
3. Targeted Advertising Campaigns
In addition, we launched targeted ads on Facebook, Instagram, and Google. By employing geotargeting, we concentrated on individuals who had recently visited the area around Sarasota Clay Studio or lived nearby. This strategy ensured that potential customers were more likely to visit without a long drive, enhancing the effectiveness of our ads.
4. Optimized Marketing Content
Moreover, we revised Carla’s existing marketing materials by updating the copy in her posts and ads. This change led to a 150% increase in impressions and reach. Consequently, the brand’s visibility saw a substantial boost.
5. Monthly Newsletter and Email Marketing
Furthermore, our team designed and managed a monthly newsletter for Sarasota Clay Studio. By reaching out to Carla’s current email list and promoting the newsletter through social media, we kept the audience engaged and informed about upcoming classes and events. Consequently, customer retention improved significantly.
The Results: Increased Visibility and Revenue
Our comprehensive digital marketing approach delivered outstanding results. Sarasota Clay Studio experienced a 150% increase in visibility, which directly contributed to a 38% boost in sales and revenue. Carla was extremely pleased with these outcomes and valued our partnership so highly that she chose to invest further in additional marketing efforts to continue advancing her business.
Why Choose Rohde Marketing?
At Rohde Marketing, we excel in creating digital marketing strategies tailored to the unique needs of local businesses like Sarasota Clay Studio. Whether it’s through strategic social media management, targeted advertising, or engaging content creation, we deliver results that drive growth and success. To learn more about our services and success stories, visit our website.
Get in Touch
If you’re ready to elevate your business like Sarasota Clay Studio, contact us at Rohde Marketing. We are here to help you achieve your marketing goals.