Driving Leads for Sarasota Custom Homes: South Shore Construction’s Digital Transformation
At Rohde Marketing, we take pride in helping Sarasota businesses grow, and our partnership with South Shore Construction showcases this. South Shore Construction, led by owner Myles, provides custom home builds and general contracting services across Sarasota and the 941 area. Our collaboration focused on enhancing South Shore’s digital presence to attract more Sarasota custom homes clients and improve their technical infrastructure.
The Challenge: Low Visibility and Technical Issues
South Shore Construction, based in Apollo Beach, had a limited digital presence. With a simple website and no Google Business profile, they struggled to reach new clients looking for Sarasota custom homes. Additionally, Myles faced website functionality issues and email service disruptions. Most of their clients came through word of mouth, and Myles knew they needed a robust digital strategy to drive revenue.
The Solution: A Strategic Approach to Boost Visibility
After a discovery session, we developed a personalized strategy for South Shore Construction, targeting Sarasota custom homes and other high-demand services. Our plan focused on improving technical functionality and expanding reach online.
- Website Fixes: We optimized South Shore Construction’s custom HTML website, ensuring that all functions worked seamlessly. Now, clients looking for custom home builds, kitchen renovations, and outdoor living spaces can easily navigate their website.
- Reliable Email Service: We resolved issues with South Shore’s ESP by setting up new name servers and connecting multiple mailboxes. This allowed their team to communicate effectively with clients, preventing missed opportunities.
- Social Media Content and Advertising: We showcased South Shore’s expertise by photographing real projects, from custom kitchens to stunning outdoor areas. These images, paired with targeted ad copy, were featured in social media campaigns on Facebook, Instagram, and Google, increasing impressions by 25%.
Results: A Growing Client Base in Sarasota
Our digital strategy had a measurable impact on South Shore Construction’s business. Improved website functionality and targeted advertising boosted their reach, generating a 17% increase in leads. This growth in visibility translated directly to more custom home and general contracting projects in Sarasota. Myles, pleased with our results, chose to invest further in marketing, extending his reach to new audiences.
A Lasting Partnership with Rohde Marketing
Our partnership with South Shore Construction demonstrates Rohde Marketing’s dedication to helping Sarasota’s local businesses thrive. By focusing on digital solutions tailored to Myles’s goals, we supported South Shore’s growth in Sarasota custom homes and beyond.
Interested in how we can elevate your business? Learn more about Rohde Marketing and see what we can accomplish together. For more custom homes and general contracting, consider Myles with South Shore Construction