Enhancing A. Tifaney & Son’s Business with Sarasota Jeweler Marketing
When Kirk, the owner of A. Tifaney & Son, faced challenges with his website and email server, he turned to Rohde Marketing for a solution. Specializing in Sarasota jeweler marketing, our team worked closely with Kirk to address his concerns, elevate his online presence, and ensure his business thrived in today’s digital landscape.
About A. Tifaney & Son
For over 30 years, A. Tifaney & Son has been a trusted name in Sarasota, Florida, as a premier buyer of diamonds, luxury watches, estate jewelry, coins, and rare collectibles. Their expertise in appraising rare and unique pieces has made them a go-to for high-net-worth individuals seeking accurate valuations.
The Problem: Outdated Systems Hindering Growth
Kirk’s business was being held back by outdated technology. The email server frequently malfunctioned, and the website lacked the necessary security to protect his high-net-worth clients. Traditional marketing strategies like newspaper ads failed to attract the desired clientele, limiting the business’s growth potential.
The Solution: A Comprehensive Sarasota Jeweler Marketing Strategy
To kickstart improvements, Rohde Marketing conducted an in-depth discovery process to understand Kirk’s vision. We implemented a multi-pronged approach:
- Server and Website Upgrades:
- Built a secure email server for Kirk and his employees.
- Loaded advanced software to safeguard the website and client data.
- Digital Advertising:
- Launched targeted ads on Facebook, Instagram, and Google PPC to drive traffic.
- Used geotargeting to reach high-value individuals in Sarasota’s affluent areas.
- Creative Marketing Strategies:
- Optimized existing marketing images and revamped ad copy, boosting impressions and reach by 42%.
- Transitioned Kirk’s marketing from traditional channels to digital, which increased revenue by 12%.
The Results: A Thriving Partnership
Thanks to Rohde Marketing’s Sarasota jeweler marketing expertise, A. Tifaney & Son experienced substantial growth. Kirk was delighted with the results, which not only boosted traffic and sales but also strengthened the business’s security. This successful collaboration built an ongoing partnership with Kirk, who continues to invest in digital marketing to maintain his competitive edge.
Trust Rohde Marketing for Your Sarasota Jeweler Marketing Needs
If your Sarasota business needs tailored marketing strategies to drive growth and protect your digital assets, Rohde Marketing is here to help. Learn more about how we support local businesses at Rohde Marketing.
Partner with Experts Like A. Tifaney & Son
Whether you’re in the market to buy or sell high-end jewelry, visit A. Tifaney & Son to experience their unparalleled expertise in diamonds, luxury watches, and estate jewelry.