At Rohde Marketing, we pride ourselves on partnering with Sarasota-based businesses to help them thrive. When Saaka, a premium sportswear brand founded by Dr. Steven Wieder, came to us, their challenge was clear: they needed a stronger digital presence to drive nationwide sales. By combining strategic marketing efforts with creative content, we helped Saaka grow its reach and revenue.
The Challenge: Limited Digital Presence
Saaka is known for its innovative sportswear products, such as moisture-wicking headbands, visors, and sweatbands designed for peak performance in Sarasota’s challenging heat and humidity. Despite the brand’s high-quality offerings, its digital presence was minimal.
Saaka lacked a Google Business profile and had a website that functioned more as an educational tool than a robust e-commerce platform. Most sales came through word of mouth, leaving a significant gap in potential customer reach.
The Solution: Crafting a Strategic Marketing Plan
Our work began with a discovery session with Steve, Saaka’s founder, to fully understand the brand’s vision and goals. This laid the foundation for a comprehensive strategy to boost visibility, engagement, and sales.
Enhancing the Website
We proposed updates to Saaka’s website to make it more user-friendly and sales-focused. Our suggestions included better product categorization, compelling calls-to-action, and a seamless shopping experience to convert visitors into customers.
Eye-Catching Imagery
To complement the website updates, we organized a professional photoshoot. Models showcased Saaka’s products in action—playing tennis, golfing, and running. These visuals became the cornerstone of an engaging social media campaign, highlighting the products’ functionality and style.
Social Media and Digital Ads
With the updated imagery, we launched targeted campaigns on Facebook, Instagram, and Google PPC Ads. Using geo-targeting, we reached potential customers near sports clubs and active communities in Sarasota and beyond.
- Content Revamp: We updated Saaka’s marketing copy to resonate with a wider audience. The revised posts increased impressions and reach by 29%.
- Ad Strategy: Our ads highlighted the unique features of Saaka products, like their moisture-wicking technology and sustainable bamboo materials.
Results That Speak
Our efforts paid off. Saaka saw:
- A 29% increase in impressions and reach.
- A 14% boost in sales and revenue.
- Significant growth in online visibility and customer engagement.
A Lasting Partnership
The partnership between Rohde Marketing and Saaka has been incredibly rewarding. Steve was thrilled with the results, leading to continued collaboration to maintain and amplify Saaka’s growth.
Why Rohde Marketing?
At Rohde Marketing, we specialize in creating tailored strategies for Sarasota businesses like Saaka. Whether you need a website overhaul, targeted ad campaigns, or a complete digital transformation, we’re here to help. Explore Saaka Sportswear
Ready to elevate your business? Visit Rohde Marketing today.