Most contractors in Southwest Florida rely on word of mouth and hope the phone keeps ringing. That works until it doesn’t. Precision Aluminum came to us wanting something more predictable: a real system that brought in qualified leads for pool cages and screen enclosures without leaving the pipeline to chance.
That’s exactly what we built.
The Problem Worth Solving
Precision Aluminum does good work. Pool cages, screen enclosures, rescreening after storms. They’ve got the crews and the capacity. What they needed was a consistent way to reach homeowners who were already thinking about getting something built or repaired, and to do it without paying for a bunch of tire-kickers who were never going to book.
The other thing they needed was clarity. They wanted to know where their leads were coming from, not just that the phone rang more this month. Vague marketing results don’t help you make good decisions. Precise tracking does.
What We Did
We built and ran paid social campaigns targeted to homeowners in their service area. Every part of the campaign was built around getting measurable results, not impressions or engagement metrics that don’t pay anyone’s rent.
- Built paid social campaigns specifically for pool cage and screen enclosure services in Southwest Florida
- Targeted homeowners most likely to need the work done, not just a broad local audience
- Set up full lead tracking so every single inquiry was tied back to the exact campaign that produced it
- Monitored performance and made adjustments to keep cost per lead tight
- Gave Precision Aluminum clear, honest reporting on what was working and what it cost
The tracking piece matters more than most people realize. When you know which campaign produced which lead, you can put more money behind what’s working and cut what isn’t. You’re not guessing. You’re making decisions based on real data.
The Result
211 leads at $25 each, all tracked back to the campaign that generated them.
That’s not a rounded number or a ballpark. That’s what the data says. For a local contractor selling jobs that run into the thousands of dollars, a $25 lead cost is a number that makes the math work hard in your favor.
What I’m most proud of here isn’t just the volume. It’s that Precision Aluminum knew exactly where every lead came from. There was no mystery. No wondering whether it was the Facebook ad or the yard sign or just a slow week. Every lead had a source, and we could point to it.
That kind of accountability is what separates marketing that actually builds a business from marketing that just burns through budget and produces a report full of numbers that don’t connect to revenue.
Why This Works for Contractors
Southwest Florida is a competitive market for home improvement contractors. Pool cages and screen enclosures are a real need here, especially after storm season, but homeowners have options. You have to show up in the right place at the right time with the right message.
Paid social lets you do that with precision. You’re not buying a billboard and hoping the right person drives by. You’re putting your business in front of homeowners who match the profile of your best customers, in your service area, when they’re most likely to be thinking about getting work done.
When you layer full tracking on top of that, you’ve got a system that gets smarter over time. Every week of data is another week of knowing what works.
If you run a local service business in Southwest Florida and you want to know what a system like this could look like for you, let’s talk. No pitch, no pressure. Just a straight conversation about your situation and whether we’re a good fit.